You might think you’re doing just fine when it comes to your website, but you owe it to yourself to have an honest evaluation. A fair assessment of your website will present both the its strength and its weaknesses. If it’s been a while since you looked things over, an overhaul could be long overdue. Consult with a few different successful web developers and take their input into consideration. Someone may impress you so much that you decide to hire them and make use of the services they offer. Don’t forget how important have a professional website is in 2015. If you want people to take you and your business seriously a great website is the key. Remember that over 90% of customer’s first impressions are made via the web nowadays, it’s just unavoidable. If you want to take your website’s design to the next level, take a look at the following steps to improvement:
Step One – Survey the competition and spend some time doing research. It’s important that you know what you’re up against when it comes to web design. If you’re a contractor, see what the other builders in your area are doing on the web. Are they making use of handy features like online scheduling? You might even come across some great ideas by doing this. You might also discover a need to hire an expert responsive website developer depending on the level of competition you see out there. Whatever you decide to do, observing your competition is an important first step.
Step Two – Decide on a simple design, with a great deal of minimalist influence. An easy to understand and navigate website is a true asset in today’s world. People to be able to see exactly why they’re at your homepage and intuitively know what to do next. Though simplicity is best, don’t be afraid to use creative and interesting features. One recently developed feature I truly enjoy is the never-ending scroll, where I never have to click “next page”. If you always keep ease of use in mind, there is no limit to the amount of traffic you can drive to your website.
Step Three – Have a plan for content creation and flow. You never want things on your website to get stale. Like I was saying before, you may think your site is fine the way it is, but if you aren’t constantly putting new things for users to interact with and read, why are they even going there? An address and phone number can be found with a quick search, nobody really needs to visit your website for that. A boring and stale website is going suffer from low traffic and high bounce route. Fortunately with a little work and creative, you can come up with a plan that will keep people coming back.
Step Four – Let’s go over a few things you should avoid in this step. No self-respecting professional responsive website designer is going to be using Flash animations these days, and you shouldn’t either. They are painfully slow to load, obnoxious, and have no place on your company’s website. Don’t even think about using Flash animation in any way. You’ll also going to need to stay away from pop-ups and other intrusive forms of advertisement. If you’re operating an online marketplace or a site for your local brick and mortar company there really is no reason to monetize your website beyond your actual service and product offerings.
Step Five – Get security on lockdown. The first step in client or customer to business relationships is establish trust. You want people to know that they can browse your website in complete and total safety. It’s especially important if you’re transferring sensitive information back and forth. Encryption is absolutely crucial in this case. Make sure you always have updated security certificates, and a solid backup of your files and information in place.
Step Six – Test your site often and completely. Once you got your website designed and ready to go, it’s time for testing. You have to make sure everything is working properly before you go line. You certainly don’t want to be directing people to a broken site. Make sure that all the webpages you have created are a landing page. You want every single link on your website to go to an actual destination. Get rid of dead or useless links, or fix them, as soon you come across them.
Hopefully by now you realize the importance of having an update to date and professional website. The things we’ve already discussed are very important, but there is so much more to consider. Be prepared to do your research and come up with a solid plan for you online identity. Get ready to leave your competition in the dust and as you elevate your business to the next level.